The judges thought the CBUS videos are a nice idea well executed.
“In an age of overcommunication and attention scarcity, The CBUS project takes on the very real challenge of getting customers to really understand how to make a change for themselves. CBUS took advantage of the customisation capacity of the digital medium and created simple, understandable communication that doesn’t flood the user with unnecessary marketing speak and a deluge of information. Using video as the novel approach to engagement is also disarming and effectively cuts through the daily maelstrom of communication.”
