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clear communication

Why the best communication involves lots of people

By April 11, 2019 No Comments

They say that it takes a village to raise a child. The same is true for clear communication.

While I might think I have every skill that is needed to deliver a great clear communication project I know from experience  (sadly for my ego) that that simply isn’t true. No one does.

As I look back on the work that I have done, the most successful projects are the ones where I have sought out others to help me deliver them. Where I engaged in the challenge and reward of collaboration.

Each of us brings important skills and knowledge to what we do – which is good. But we also bring assumptions, prejudices and gaps in knowledge and skill.  We often have a very limited understanding of the experience of our audience. The people who are actually going to use the product we are producing. If we don’t understand what our audience want to do and the information they need to to do it, we won’t be able to deliver information that works.

If you are developing a clear communication project don’t do it alone. Leave your ego at the door and surround yourself with people who have the knowledge and skills you need – technical experts who know the facts, writers who know how to get a message across, editors who can massage your work to make it even better and your audience who know what they want more than you ever will.

As the driver of a project, accept the role of conductor and create a great experience for your audience.

 

Joh Kirby

Author Joh Kirby

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