If you have read any of my blogs before, this won’t be the first time that you have seen me mention the importance of understanding literacy in Australia to improve your organisation’s external communications.
So why do I think it is so important? Because, if you are investing time and money in developing information and resources to tell the public about your services and how to use them, surely you want them to understand them.
Ensuring that they can understand what you produce means pitching the level of information and language to reflect their skills and knowledge. This must include considering their literacy.
What you might not realise is that while literacy levels in Australia are good compared to the rest of the world there are still challenges. According to the Australian Bureau of Statistics 46% of the population struggle with basic literacy. For example, they may not be able to fully understand a parking sign and will have difficulty in comparing and analysing different types of information.
For you, this means that if you are pitching to the general public almost half your audience will have literacy challenges – you need to keep that in mind.
Why do I care? Because as one of the founders of the Clear Communication Awards I am an advocate for information that works not just for some of our community but all.
The awards which will take place for the first time this year want to highlight the best examples of clear communication in Australia and put a spotlight on some of the worse. To find out more follow-us on LinkedIn or subscribe to our newsletter.