We are pleased to launch the Clear Communication Awards – the first and only awards in Australia to recognise and promote excellence in clear communication.
Until now, Australia has lagged behind the UK, USA, Ireland and New Zealand in promoting clear communications with an annual national awards program. Referred to in these countries as plain English awards, the Australian Clear Communication Awards go one step further…
We’re applauding digital and print materials that combine clear wording with appropriate design – creating messages that are clear and easily understood on first reading.
Various categories recognise excellence in documents, infographics, websites and other general communications with the Australian public. There’s also a People’s Choice award, so members of the public can nominate poor examples of clear communication, with the aim of raising awareness in the community and creating positive change.
Why is clear communication important?
Because to fully take part in society you need to understand the messages coming to you from government, councils, the tax office, banks, health funds… the list is endless. Whether it’s terms and conditions that help you understand what you’re signing up for, a guide to a government service or a poster that explains what to do in a bushfire, being able to understand a message on first reading is not only important — sometimes it’s lifesaving.
The Clear Communication Awards:
- encourage and advocate for clear, well designed and easy-to-understand communication
- promote the importance and value of clear communication and the need for information to be accessible to everyone in the community
- provide opportunities to increase knowledge and skills needed to improve communication
- highlight and discourage examples of poor communication aimed at the general public.
About the awards
The awards open in June 2019.
Carolyn Alexander is an award-winning journalist and communications specialist who works with businesses and individuals on their short-term projects, including plain language materials. She has managed promotions for the Herald Sun, organised events attended by up to 10,000 people and judged numerous awards.